diff --git a/entries/models.py b/entries/models.py
index 821d353..f57e8af 100644
--- a/entries/models.py
+++ b/entries/models.py
@@ -1,9 +1,11 @@
 from django.contrib.auth import get_user_model
+from django.contrib.sites.models import Site
 from django.db import models
 from django.urls import reverse
 from itertools import groupby
 from slugify import slugify
 from textwrap import shorten
+from urllib.parse import urljoin
 
 from meta.models import ModelMeta
 from users.models import Profile
@@ -97,6 +99,31 @@ class Entry(ModelMeta, models.Model):
     def slug(self):
         return slugify(self.name)
 
+    @property
+    def json_ld(self):
+        base = 'https://' + Site.objects.get_current().domain
+        url = urljoin(base, self.url)
+
+        posting = {
+            '@context': 'http://schema.org',
+            '@type': 'BlogPosting',
+            '@id': url,
+            'url': url,
+            'mainEntityOfPage': url,
+            'author': {
+                '@type': 'Person',
+                'url': urljoin(base, self.author.url),
+                'name': self.author.name,
+            },
+            'headline': self.title,
+            'description': self.excerpt,
+            'datePublished': self.published.isoformat(),
+            'dateModified': self.updated.isoformat(),
+        }
+        if self.photo:
+            posting['image'] = (urljoin(base, self.photo.url), )
+        return posting
+
     class Meta:
         verbose_name_plural = 'entries'
         ordering = ['-published']
diff --git a/entries/templates/entries/h-entry.html b/entries/templates/entries/h-entry.html
index 6a8f6f3..b825d9d 100644
--- a/entries/templates/entries/h-entry.html
+++ b/entries/templates/entries/h-entry.html
@@ -1,4 +1,4 @@
-{% load friendly_url humanize markdown shortlink %}<article class="card h-entry">
+{% load friendly_url humanize jsonify markdown shortlink %}<article class="card h-entry">
 	{% if entry.photo %}<img class="card-img-top u-photo" src="{{ entry.photo.url }}" />{% endif %}
 	<div class="card-body">
 		{% if entry.name %}<h4 class="card-title p-name">{{ entry.name }}</h4>{% endif %}
@@ -32,4 +32,5 @@
 		</a>
 		{% endfor %}
 	</div>
+	<script class="p-json-ld" type="application/ld+json">{{ entry.json_ld | jsonify }}</script>
 </article>
diff --git a/users/models.py b/users/models.py
index 40f45b6..dca161d 100644
--- a/users/models.py
+++ b/users/models.py
@@ -36,6 +36,10 @@ class User(ModelMeta, AbstractUser):
     # This is gonna need to change if I ever decide to add multiple-user support ;)
     url = '/'
 
+    @property
+    def name(self):
+        return '{0} {1}'.format(self.first_name, self.last_name)
+
     def get_absolute_url(self):
         return self.url
 
@@ -65,7 +69,7 @@ class User(ModelMeta, AbstractUser):
             '@type': 'Person',
             '@id': urljoin(base, self.url),
             'url': urljoin(base, self.url),
-            'name': '{0} {1}'.format(self.first_name, self.last_name),
+            'name': self.name,
             'email': self.email,
             'image': urljoin(base, self.avatar.url),
             'givenName': self.first_name,