diff --git a/templates/hcard.hamlet b/templates/hcard.hamlet
index 74f144e..9ae588c 100644
--- a/templates/hcard.hamlet
+++ b/templates/hcard.hamlet
@@ -1,26 +1,26 @@
-<div .card.h-card .bg-dark>
+<div .card.h-card .bg-dark itemscope itemtype="http://schema.org/Person">
   $maybe route <- mcurrentRoute
-    <a .u-uid.u-url href=@{route} hidden>
+    <a .u-uid.u-url itemprop="url" href=@{route} hidden>
 
   $maybe avatar <- maybeAvatar
-    <img .card-img-top.u-photo src=#{avatar} alt="Avatar for #{userFullName user}">
+    <img .card-img-top.u-photo itemprop="image" src=#{avatar} alt="Avatar for #{userFullName user}">
 
   <div .card-body>
-    <h4 .card-title.p-name>#{userFullName user}
+    <h4 .card-title.p-name itemprop="name">#{userFullName user}
     $forall key <- pgpKeys
       <a .card-subtitle.u-key href=@{routeFromPgp key}>
         <i .fa.fa-key>
         #{prettyPgp key}
         <link rel="pgpkey" type="application/pgp-keys" href=@{routeFromPgp key}>
-    <p .card-text.p-note .text-muted>#{userNote user}
+    <p .card-text.p-note .text-muted itemprop="description">#{userNote user}
 
     <ul .profiles>
       <li>
-        <a .u-email rel="me" href="mailto:#{userEmail user}">
+        <a .u-email itemprop="email" rel="me" href="mailto:#{userEmail user}">
           <i .fa.fa-envelope>
           #{userEmail user}
       $forall (site, profile) <- userProfiles
         <li>
-          <a .u-url rel="me" href="#{siteUrl site}#{profileUsername profile}">
+          <a .u-url itemprop="sameAs" rel="me" href="#{siteUrl site}#{profileUsername profile}">
             <i .fa.fa-#{siteIcon site}>
             #{profileUsername profile}