diff --git a/templates/mf2/h-entry.hamlet b/templates/mf2/h-entry.hamlet
index 5e9f3a8..c3e3ccd 100644
--- a/templates/mf2/h-entry.hamlet
+++ b/templates/mf2/h-entry.hamlet
@@ -1,26 +1,33 @@
-<article .h-entry .card.bg-dark>
+<article .h-entry .card.bg-dark itemscope itemtype="http://schema.org/BlogPosting">
   $maybe photo <- entryPhoto entry
-    <img .card-img-top.u-photo src=@{staticR ["uploads", photo]} alt=#{entryTitle entry}>
+    <img .card-img-top.u-photo itemprop="image" src=@{staticR ["uploads", photo]} alt=#{entryTitle entry}>
   <div .card-body>
     $maybe name <- entryName entry
-      <h4 .p-name .card-title>#{name}
-      <div .e-content>
+      <h4 .p-name .card-title itemprop="headline">#{name}
+      <div .e-content itemprop="articleBody">
         #{entryContent entry}
     $nothing
-      <div .e-content.p-name>
+      <div itemprop="headline" hidden>#{entryTitle entry}
+      <div .e-content.p-name itemprop="articleBody">
         #{entryContent entry}
   <div .card-footer>
     $maybe author <- maybeAuthor
-      <a .p-author.h-card href=@{HomeR}>
+      <a .p-author.h-card href=@{userProfile author}>
         <img .u-photo src=@{AvatarR $ entryAuthorId entry} alt=#{userFullName author}>
         #{userFullName author}
-    <a .u-url href="@{entryR (Entity entryId entry)}">
+      $# Use a separate hidden block for the schema.org metadata because you
+      $# can't put itemprop="author" and itemprop="url" on the same element,
+      $# because schema.org is garbage.
+      <div hidden itemprop="author" itemscope itemtype="http://schema.org/Person">
+        <a itemprop="url" href=@{userProfile author}>
+          <span itemprop="name">#{userFullName author}
+    <a .u-url itemprop="mainEntityOfPage" href=@{entryR (Entity entryId entry)}>
       <i .fa.fa-link>
       permalink
-    <time .dt-published datetime=#{timeUnfriendly published} title=#{timeUnfriendly published}>
+    <time .dt-published itemprop="datePublished" datetime=#{timeUnfriendly published} title=#{timeUnfriendly published}>
       <i .fa.fa-calendar>
       #{timeFriendly published}
-    <time .dt-updated datetime=#{timeUnfriendly updated} title=#{timeUnfriendly updated} :published == updated:hidden>
+    <time .dt-updated itemprop="dateModified" datetime=#{timeUnfriendly updated} title=#{timeUnfriendly updated} :published == updated:hidden>
       <i .fa.fa-pencil>
       #{timeFriendly updated}
     $forall (E.Value url, E.Value icon, E.Value name) <- posses